11/12/2022 0 Comments Isnap linekdin![]() Seene can scan and recreate 3D objects on-the-go, which has a number of different AR use cases. In June 2016, Snap made a quiet acquisition of Seene, a computer vision startup that allows users to make 3D selfies from their mobile devices. This represents one of Snapchat’s first acquisitions in the AR space (Hint: more to come). Snapchat acquired Looksery, a facial recognition startup, to power this feature. Lenses are filter overlays that augment your face. Later in 2015, Snapchat came out with lenses or facial filters. AR has become Snapchat’s secret moneymaker. McDonald’s was the first company to launch a geofilter campaign, and today nearly all the major brands have followed suit. In other words, Snapchat began monetizing augmented reality ads. In June 2015, Snapchat introduced branded geofilters, allowing brands to pay for custom geofilters to reach Snapchat’s coveted millennial audience. With geofilters, users could now place location-based image tags on their photos. AR overlays digital assets on the real environment. In July 2014, we saw Snapchat’s first move towards AR with geofilters. ISNAP LINEKDIN PLUSThese features plus a string of acquisitions point to Snap’s ambitions beyond photo sharing. Over the past few years, Snapchat has been rolling out more and more features to its ephemeral photo sharing app that are blurring the line between our physical and digital worlds. Snapchat, owned by Snap Inc., is one of the biggest AR companies today. However, one of these social media players is an augmented reality company in disguise-Snap, Inc. When you think of social media, you think of Instagram, Snap, Linkedin and Facebook. When you think of augmented reality (AR), names like Microsoft Hololens, MagicLeap, Vuforia and Blippar come to mind. Snapchat has been acquiring companies and releasing augmented reality features, setting itself up to be an AR global leader. Written by guest author Lindsay Boyajian, CMO at Augment ![]()
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